Category Archives: Reading

New books at sensible prices

It was on Tuesday 30th July 1935 that book publishers Bodley Head published their first ten paperback books.  They called the publication Penguin and each book cost six pence (6d) – hardcover books were priced at seven (7/-) or eight (8/-) shillings each,

These 10 books revolutionized publishing – and the buying of books. Within a year, Penguin had sold 3 million paperbacks and the sceptics – and there were many – had been proved wrong.  The success was not totally based on price but also design. Edward Young was responsible for the first 10 covers and those thick bands of colour, and the use of the Gill Sans-Serif Bold font have become part of design history. The 10 books included several writers who are still well known today and others like of Beverley Nichols, Mary Webb, E H Young and Susan Ertz receive little attention today.

In 1985, Penguin reprinted its 10 original trendsetting books as a set to mark their 50th anniversary – these were/are:

William by E H Young   /   Ariel by Andre Maurois   /   Poet’s Pub by Eric Linklater

Gone to Earth by Mary Webb   /   Madame Claire by Susan Ertz

Carnival by Compton Mackenzie   /   Twenty-Five by Beverley Nichols

A Farewell to Arms by Ernest Hemingway

The Mysterious Affair at Styles by Agatha Christie

The Unpleasantness at the Bellona Club by Dorothy L Sayers